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Advanced Research Seminar - Innovation Management summer term 2020

The seminar is offered in English. For more information as content and requirements, please consult the module description.

Students interested in this module must complete a questionnaire on ISIS until 15.05.2020.

Only students who have completed the questionnaire will be considered for participation in the module. The announcement of the participating students will take place until 22.05.2020.


From theory to hands on innovation processes

Get the practical tools to run innovation projects, learn and practice the innovative framework Blue Ocean Strategy and Business Model Canvas. Both sessions will be a mix of teaching, examples and hands-on exercises with the methods and templates.

Session 1: Practical introduction to Blue Ocean Strategy, get to know the framework, how to run a Blue Ocean Strategy process including structured ideation and idea validation, working with a case company

Session 2: In this block, we will deal with “Outcome-Driven Innovation” as an established tool for capturing relevant customer or user requirements for product innovation. Conceptually, this tool builds on the “job to be done” idea, trying to identify customers’ unmet needs through a systematic and step-wise approach.


Session 3: Practical introduction to Business Model Canvas and Value Proposition Design, get to know the framework, how to work with Business Model Canvas to build new innovative solutions, working with a case company





Examination office / QISPOS



  • Module: Advanced Research Seminar - Innovation Management
  • Type of examination: Portfolio
  • ECTS: 6 ECTS
  • Examiner: Prof. Salomo 

Organizational issues

Henrik Lau / Gerald Steinwender
Time, place
Block 1: 
05.06.2020 12 p.m. - 4 p.m. 
06.06.2020 9 a.m. - 5 p.m.
Room MA 541

Block 2:
12.06.2020 9 a.m. - 5 p.m. 
Room H 0107

Block 3:
19.06.2020 1 p.m. - 5 p.m. 
20.06.2020 9 a.m. - 5 p.m. 
Room MA 541

Zusatzinformationen / Extras

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Prof. Dr. Søren Salomo
+49 (0)30 314 26090
Room Sek. H 71 (H 7104)

Dr. Birgit Peña Häufler
+49 (0)30 - 314 28928
Room H 7106a