Business Research Methods

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Only for IME Double Master Students

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Lehrinhalte

The primary aim of this course is to introduce students to the majority of the quantitative as well as qualitative research methods used most frequently by business scholars, particularly within the domains of innovation management and entrepreneurship studies. Basic knowledge of these methodological approaches is absolutely critical to the comprehension of empirical research publications and to the design of own research projects.
The specific learning objectives of this course are as follows. At the end of the semester, students who have successfully participated in this course should be able to:

1. Explain fundamental research philosophies and approaches pursued by business scholars, including the distinction between positivist, interpretivist and constructionist approaches
2. Identify the methodological approaches (i.e., research designs and data analytic tools) that are suitable to investigate different types of research questions and hypotheses
3. Interpret the meaning of the most important statistical indicators featured in quantitative analyses, such as regression analysis, factor analysis, structural equation modeling, social network analysis and meta-analysis
4. Describe the basic steps, strengths and weaknesses of different qualitative methods, including specific interview techniques, ethnography, the case study method, grounded theory analysis and narrative analysis
5. Critically evaluate and discuss the quality of the research designs and analytical approaches presented in published journal articles featuring the methods covered in the course
   

Seminar sessions consisting of brief lectures and interactive pedagogical approaches, including discussions of journal articles, debates, think-pair-share exercises and small group exercises
The registration for the examination has to be executed by the students according to the guidelines of examination and study regulations of the program.

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